Marketing Manager, Client Engagement
BDA, Inc
December 2022 - March 2023
Developed and managed omni- channel marketing campaigns highlighting BDA's solutions and capabilities including email, website, paid and organic social media, catalog, mailers, perspective papers, and webinars
Collaborate with the sales teams to develop and implement marketing and communication
strategies to enhance client engagement, provide thought leadership, and empower account managers to deliver a greater client experienceCreated an inbound marketing program to increase top-of-funnel lead generation for new business development team
Managed external agencies and partnered with internal stakeholders to support strategy development and execute campaigns
Coordinated and facilitated global sales meeting with the goal of educating and inspiring the US, Canadian, and European sales teams
Account Manager
BDA, Inc
June 2022 - December 2022
Led business development outreach focused on creative promotional products and services solutions focusing on the Dell Technologies account
Developed and executed sustainable solutions campaign, creating sales and marketing assets targeting client’s main ESG focus resulting in a 26% increase in sales
Facilitated successful Dell, McLaren cross branding event resulting in record setting sales per hour
Led custom product development to exceed customer ROI goals and maximize marketing dollar impact
Brand Director
Pepco
December 2019 - April 2022
Develop and implement a comprehensive business strategy to successfully support the national sales and marketing divisions resulting in 40% revenue growth from 2020 to 2021
Grow active leads from 500 to 12,000 and new customer sales to $5.6 million
Align and lead creative, sales, and marketing efforts for effectiveness at trade shows, national sales meetings, print and digital marketing campaigns
Lead a data-driven, integrated CRM strategy, focusing on segmentation, targeting, and seasonal messaging
Uncover areas for potential revenue growth and expansion of services through new product development, trend analysis, and systems analysis
Manage a team of 12 including sales representatives, graphic designers, and customer service representatives
Creative Marketing Consultant
AsherKate
August 2019 - March 2020
Increase online VIP fan base and engagement through strategic promotion strategies
Evaluate emerging social media platforms and trends for growth and expansion opportunities
Consult on photo shoots, content creation and styling
Consult on fashion trends and buying
Consult on national stylist program
Senior Creative Marketing Specialist
Charming Charlie
August 2018 - July 2019
Marketing
Developed marketing ideas for the month based on trends in the market and customer mindset
Collaborated with merchants to procure top items for marketing use
Hosted monthly marketing coordination meeting reviewing featured products and ideas
Ran marketing channel meeting reviewing needs for email, e-commerce and print
Determined which products would be used in marketing photo shoot
Created shot list including product details, marketing channels using each shot and creative direction for each shot
Coordinated transfer of product from main office to photo shoot
Worked with photographer and Brand Manager on photo shoots to assure photography represented marketing ideas
Noted any changes to shots at photo shoot including product adjustments
Worked on set at photo shoots as model stylist and still shot stylist
Proofed contact sheets to identify final images for use in marketing
Marketing Coordination
Composed creative briefs for email, signage and print marketing including look books, direct mailers, coupons and in store flyers
Collaborated with CRM Director to develop marketing messages and wireframes
Collaborated with store operations and marketing operations teams to assure marketing needs were met
Identified the imagery for each asset
Project managed graphic designers to assure marketing needs were met
Proofed assets for correct copy, promotional messaging, product names and prices
Competitor Analysis
Visited competitors monthly to note top level merchandising and marketing ideas including promotional signage, front of store ideas and trending product
Monitored competitors marketing, merchandising, and promotional efforts on e-commerce channels, email marketing, digital marketing and social media marketing
Compiled findings monthly and quarterly analyzing wins and opportunities
Trend Forecasting
Researched and analyzed top trends based on industry projections, fashion runway shows and internal historical data
Established Pantone colors for each collection based on feedback from head merchants
Composed themes and mood boards for each collection including inspirational imagery, copy and overall feel
Created marketing inspiration and customer mindset outline for each collection
Determined top trending fabric and silhouettes for each department per collection
Business Development Manager
Elaine Turner Designs
January 2017 - August 2018
Marketing
Developed recruiting and marketing print assets for Elite Division including one sheeters, trifolds, look books and coupons
Designed digital marketing assets for Elite division including social media content, wire frames and content for emails
Sourced and coordinated TV, radio and podcast media opportunities nationally, composed scripts, coordinated product and represented brand when possible
Planned and executed over 100 national events including intimate styling sessions, pop up events, vendor events, philanthropic events and runway shows
Sourced and pitched vendor partnership for events working with local restaurants, bars, retailers, event venues and distributors
Developed promotional strategy and marketing initiatives for department including discounts, gifts with purchase and special events
Executed influencer marketing campaign to promote the Elaine Turner Edit subscription box
Redesigned corporate Pinterest page which resulted in a 56% increase in followers
Conducted marketing research and analysis on profitability and success of direct sales companies and subscription box models
Art Direction
Created mood boards for Elite photo shoots
Collaborated with photographers to assure needs are met
Worked on set at model stylist and still shot stylist
Led set design and prop sourcing for photo shoots
Proofed contact sheets to determine final images
Manager
Managed financials for the Elite division including yearly budgets, monthly divisional sales, stylist productivity, and commissions
Headed buying and allocation of all Elite division product
Executed effective inventory management system for division
Recruited, interviewed, and trained all Elite stylists
Developed training resources focusing on fashion styling, customer relations management, event management, and marketing techniques
Hosted national training meetings bi-monthly focusing on innovative sales tactics and entrepreneurial development
Innovations
Created, tested and launched Elaine Turner Edit Subscription box program nationally
Developed packaging for Elaine Turner Edit Subscription box program and monthly stylist trunks
Merchandise Manager, Merchandiser
Chloe + Isabel
April 2015 - February 2017
August 2014 - February 2017
Marketing
Drove e-commerce and in-person sales with merchandising, marketing, product knowledge and customer relations management
Designed graphics for print, social media and email
Created successful email campaigns through Mail Chimp with an average open rate of 70% and a click through rate of 58%
Created and executed successful paid digital advertising campaigns resulting in a 50% increase to website traffic
Merchandised e-commerce site bi-weekly
Managed social media channels including Facebook, Instagram, Twitter, Pinterest and Tumbler
Organized over 200 successful pop up shop events across the region including styling sessions, vendor events, business partnerships, influencer partnerships and fashion shows
Sourced and pitched vendor partnerships for events working with local restaurants, bars, retailers, event venues and distributors
Manager
Led a team of 80+ merchandisers through training, development and execution of starting their own business.
Hosted national training meetings monthly focusing on innovative sales tactics, business development and entrepreneurial success
Achievements
Consistently ranked as a top selling merchandiser within the southwest region and nationally
Nationally recognized for highest team growth percentage
Featured in the Spring 2016 and Summer 2016 look book
Sales Representative
Southern Glazers Distributors
December 2012 - September 2016
Managed a high volume territory, responsible for the top 95 accounts in Houston
Consistently exceeded monthly quotas set by multiple vendors
Introduced and promoted new alcoholic spirits into the market
Consulted buyers on improvements to their drink menu to increase volume and profit
Oversaw design and circulation of marketing materials, brand promotion and social media presence
Plan and execute promotional events in top Houston accounts
Doubled overall sales in territory by utilizing amplified sales tactics,
increased product promotion, and brand awareness
Manager
Pappas Retaurants Inc
November 2004 - November 2012
In charge of all Front of House operations including training, scheduling and guest relations
Assisted in booking, planning and executing banquets and special events
Played lead role in mentoring junior managers and developing training manuals on a corporate level
Oversaw kitchen operations, food presentation and quality
Increased bar sales 20% to hit million dollar goal
Conducted weekly depletion analysis, inventory and ordering
Awarded “Guest Driven” manager