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Marketing Manager, Client Engagement

BDA, Inc 

December 2022 - March 2023

  • Developed and managed omni- channel marketing campaigns highlighting BDA's solutions and capabilities including email, website, paid and organic social media, catalog, mailers, perspective papers, and webinars

  • Collaborate with the sales teams to develop and implement marketing and communication
    strategies to enhance client engagement, provide thought leadership, and empower account managers to deliver a greater client experience

  • Created an inbound marketing program to increase top-of-funnel lead generation for new business development team

  • Managed external agencies and partnered with internal stakeholders to support strategy development and execute campaigns

  • Coordinated and facilitated global sales meeting with the goal of educating and inspiring the US, Canadian, and European sales teams

Resume: Text

Account Manager

BDA, Inc 

June 2022 - December 2022

  • Led business development outreach focused on creative promotional products and services solutions focusing on the Dell Technologies account

  • Developed and executed  sustainable solutions campaign, creating sales and marketing assets targeting client’s main ESG focus resulting in a 26% increase in sales

  • Facilitated successful Dell, McLaren cross branding event resulting in record setting sales per hour

  • Led custom product development to exceed customer ROI goals  and maximize marketing dollar impact

Resume: Text

Brand Director

Pepco 

​December 2019 - April 2022

  • Develop and implement a comprehensive business strategy to successfully support the national sales and marketing divisions resulting in 40% revenue growth from 2020 to 2021

  • Grow active leads from 500 to 12,000 and new customer sales to $5.6 million

  • Align and lead creative, sales, and marketing efforts for effectiveness at trade shows, national sales meetings, print and digital marketing campaigns

  • Lead a data-driven, integrated CRM strategy, focusing on segmentation, targeting, and seasonal messaging

  • Uncover areas for potential revenue growth and expansion of services through new product development, trend analysis, and systems analysis

  • Manage a team of 12 including sales representatives, graphic designers, and customer service representatives

Resume: Text

Creative Marketing Consultant

AsherKate

August 2019 - March 2020

  • Increase online VIP fan base and engagement through strategic promotion strategies 

  • Evaluate emerging social media platforms and trends for growth and expansion opportunities

  • Consult on photo shoots, content creation and styling

  • Consult on fashion trends and buying

  • Consult on national stylist program

Resume: Text

Senior Creative Marketing Specialist

Charming Charlie

August 2018 - July 2019

Marketing

  • Developed marketing ideas for the month based on trends in the market and customer mindset

  • Collaborated with merchants to procure top items for marketing use

  • Hosted monthly marketing coordination meeting reviewing featured products and ideas

  • Ran marketing channel meeting reviewing needs for email, e-commerce and print

  • Determined which products would be used in marketing photo shoot

  • Created shot list including product details, marketing channels using each shot and creative direction for each shot

  • Coordinated transfer of product from main office to photo shoot

  • Worked with photographer and Brand Manager on photo shoots to assure photography represented marketing ideas

  • Noted any changes to shots at photo shoot including product adjustments

  • Worked on set at photo shoots as model stylist and still shot stylist

  • Proofed contact sheets to identify final images for use in marketing


Marketing Coordination

  • Composed creative briefs for email, signage and print marketing including look books, direct mailers, coupons and in store flyers

  • Collaborated with CRM Director to develop marketing messages and wireframes

  • Collaborated with store operations and marketing operations teams to assure marketing needs were met

  • Identified the imagery for each asset

  • Project managed graphic designers to assure marketing needs were met

  • Proofed assets for correct copy, promotional messaging, product names and prices


Competitor Analysis

  • Visited competitors monthly to note top level merchandising and marketing ideas including promotional signage, front of store ideas and trending product

  • Monitored competitors marketing, merchandising, and promotional efforts on e-commerce channels, email marketing, digital marketing and social media marketing

  • Compiled findings monthly and quarterly analyzing wins and opportunities


Trend Forecasting

  • Researched and analyzed top trends based on industry projections, fashion runway shows and internal historical data

  • Established Pantone colors for each collection based on feedback from head merchants

  • Composed themes and mood boards for each collection including inspirational imagery, copy and overall feel

  • Created marketing inspiration and customer mindset outline for each collection

  • Determined top trending fabric and silhouettes for each department per collection

Resume: Text

Business Development Manager

Elaine Turner Designs

January 2017 - August 2018

Marketing

  • Developed recruiting and marketing print assets for Elite Division including one sheeters, trifolds, look books and coupons

  • Designed digital marketing assets for Elite division including social media content, wire frames and content for emails

  • Sourced and coordinated TV, radio and podcast media opportunities nationally, composed scripts, coordinated product and represented brand when possible

  • Planned and executed over 100 national events including intimate styling sessions, pop up events, vendor events, philanthropic events and runway shows 

  • Sourced and pitched vendor partnership for events working with local restaurants, bars, retailers, event venues and distributors

  • Developed promotional strategy and marketing initiatives for department including discounts, gifts with purchase and special events

  • Executed influencer marketing campaign to promote the Elaine Turner Edit subscription box

  • Redesigned corporate Pinterest page which resulted in a 56% increase in followers

  • Conducted marketing research and analysis on profitability and success of direct sales companies and subscription box models


Art Direction

  • Created mood boards for Elite photo shoots

  • Collaborated with photographers to assure needs are met

  • Worked on set at model stylist and still shot stylist

  • Led set design and prop sourcing for photo shoots

  • Proofed contact sheets to determine final images


Manager

  • Managed financials for the Elite division including yearly budgets, monthly divisional sales, stylist productivity, and commissions

  • Headed buying and allocation of all Elite division product

  • Executed effective inventory management system for division

  • Recruited, interviewed, and trained all Elite stylists

  • Developed training resources focusing on fashion styling, customer relations management, event management, and marketing techniques

  • Hosted national training meetings bi-monthly focusing on innovative sales tactics and entrepreneurial development


Innovations

  • Created, tested and launched Elaine Turner Edit Subscription box program nationally

  • Developed packaging for Elaine Turner Edit Subscription box program and monthly stylist trunks

Resume: Text

Merchandise Manager, Merchandiser

Chloe + Isabel

April 2015 - February 2017

August 2014 - February 2017

Marketing

  • Drove e-commerce and in-person sales with merchandising, marketing, product knowledge and customer relations management

  • Designed graphics for print, social media and email

  • Created successful email campaigns through Mail Chimp with an average open rate of 70% and a click through rate of 58%

  • Created and executed successful paid digital advertising campaigns resulting in a 50% increase to website traffic

  • Merchandised e-commerce site bi-weekly

  • Managed social media channels including Facebook, Instagram, Twitter, Pinterest and Tumbler

  • Organized over 200 successful pop up shop events across the region including styling sessions, vendor events, business partnerships, influencer partnerships and fashion shows

  • Sourced and pitched vendor partnerships for events working with local restaurants, bars, retailers, event venues and distributors


Manager

  • Led a team of 80+ merchandisers through training, development and execution of starting their own business.

  • Hosted national training meetings monthly focusing on innovative sales tactics, business development and entrepreneurial success


Achievements

  • Consistently ranked as a top selling merchandiser within the southwest region and nationally

  • Nationally recognized for highest team growth percentage

  • Featured in the Spring 2016 and Summer 2016 look book

Resume: Text

Sales Representative
Southern Glazers Distributors

December 2012 - September 2016

  • Managed a high volume territory, responsible for the top 95 accounts in Houston 

  • Consistently exceeded monthly quotas set by multiple vendors

  • Introduced and promoted new alcoholic spirits into the market

  • Consulted buyers on improvements to their drink menu to increase volume and profit

  • Oversaw design and circulation of marketing materials, brand promotion and social media presence

  • Plan and execute promotional events in top Houston accounts

  • Doubled overall sales in territory by utilizing amplified sales tactics,
    increased product promotion, and brand awareness

Resume: Text

Manager
Pappas Retaurants Inc

November 2004 - November 2012

  • In charge of all Front of House operations including training, scheduling and guest relations

  • Assisted in booking, planning and executing banquets and special events

  • Played lead role in mentoring junior managers and developing training manuals on a corporate level

  • Oversaw kitchen operations, food presentation and quality

  • Increased bar sales 20% to hit million dollar goal

  • Conducted weekly depletion analysis, inventory and ordering 

  • Awarded “Guest Driven” manager

Resume: Text

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